Group conversations are available for users to join depending on their interests or location. "I wanted to find a lover, but it was so hard.". Its interesting to note that the L has also produced its own web drama to bring in more users just like lesdo. Ma Boali, CEO of gay dating app Blued, has become something of an icon in the nascent Chinese gay movement. There was no turning back, so Ma decided to move to Beijing to fully focus on his business venture. "It's personal choice as to whether you approve of homosexuality or not wrote the Communist Party's official voice, the People's Daily. Retrieved December 22, 2016.
While the Weibo incident highlighted intolerance towards the gay community in China, Ma who has seen much worse in his youth sees the bright side of the incident: Peoples Daily, the official paper of Chinas ruling Communist Party, ran its first ever opinion editorial. Blued gives its users the ability to go Live within a community of peers and to show what life is like around them. Last year, it raised 100 million in funds, and its CEO has talked about issuing shares in the company on a US stock exchange.
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Last month, as Canada and many other countries celebrated Pride, China's sole rainbow gathering was in Shanghai. Also Instagram posts can be synced within blued with 30 days previous photos/videos as well as new updates from Instagram account. In light of that and the online #IAmGay campaign condemning the company's censorship, Weibo apologized and withdrew its ban. Blued, screenshot from App Store, born out of lgbt NGO Danlan, Blued was launched in 2012 and has since pocketed six rounds of financing with the latest C round from the investment arm of The Beijing News, a state-backed newspaper group. Blued boasts over 27 million registered users, about 20 of which are overseas users, according to its official website.
In December 2016, Blued even made a strategic investment with US dating app Hornet in an attempt to make forays into North American and Latin American markets. The social networking giant later reversed the ban after a public outcry online. In 2012, when his superiors discovered the website, Geng Le lost his family and job. That was the moment I felt extremely depressed and lonely.